GDPR Compliance

Last Updated: January 2024

This page explains how magenta-petal complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and outlines your rights regarding your personal data.

1. Our Commitment to Data Protection

magenta-petal is committed to protecting your personal data and respecting your privacy rights. We process personal data lawfully, fairly, and transparently, collecting only what is necessary for specified purposes.

2. Data Controller

magenta-petal is the data controller responsible for your personal data. If you have any questions about how we handle your data or wish to exercise your rights, please contact us using the details at the end of this page.

3. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights:

3.1 Right to Be Informed

You have the right to know how your personal data is being collected and used. This information is provided in our Privacy Policy and this GDPR page.

3.2 Right of Access

You have the right to request access to your personal data. This is commonly known as a "subject access request" and allows you to receive a copy of the personal data we hold about you and verify that we are lawfully processing it.

3.3 Right to Rectification

You have the right to request correction of any inaccurate or incomplete personal data we hold about you.

3.4 Right to Erasure

You have the right to request deletion of your personal data in certain circumstances, including:

• When the data is no longer necessary for the purpose it was collected
• When you withdraw consent (where consent was the legal basis)
• When you object to processing and there are no overriding legitimate grounds
• When data has been unlawfully processed

3.5 Right to Restrict Processing

You have the right to request restriction of processing your personal data in certain circumstances, such as when you contest the accuracy of data or object to processing.

3.6 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit it to another controller, where technically feasible.

3.7 Right to Object

You have the right to object to processing of your personal data in certain circumstances, including processing for direct marketing purposes.

3.8 Rights Related to Automated Decision-Making

You have rights relating to automated decision-making, including profiling. We do not currently make decisions based solely on automated processing that produce legal effects or similarly significantly affect you.

4. Exercising Your Rights

To exercise any of your rights, please contact us using the details below. We will respond to your request within one month. In complex cases or where we receive a high volume of requests, this may be extended by a further two months, and we will inform you of any extension.

We may need to verify your identity before processing your request. There is generally no fee for exercising your rights, though we may charge a reasonable fee for manifestly unfounded or excessive requests.

5. Lawful Bases for Processing

We process your personal data on the following lawful bases:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose
• Contract: Where processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
• Legal obligation: Where processing is necessary for us to comply with the law
• Legitimate interests: Where processing is necessary for our legitimate interests or those of a third party, unless there is a good reason to protect your personal data which overrides those interests

6. Data Security

We have implemented appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including:

• Encryption of data in transit
• Regular testing and evaluation of security measures
• Staff training on data protection
• Access controls and authentication
• Procedures for handling data breaches

7. Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office within 72 hours of becoming aware of the breach. Where the breach is likely to result in a high risk, we will also notify you directly.

8. International Transfers

If we transfer your personal data outside the UK, we will ensure that appropriate safeguards are in place to protect your data, such as:

• Transfers to countries with adequate data protection laws
• Standard contractual clauses approved by the UK authorities
• Other legally recognised transfer mechanisms

9. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected. Retention periods are determined based on:

• Legal and regulatory requirements
• Contractual obligations
• Legitimate business needs

10. Complaints

If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner's Office (ICO):

Website: ico.org.uk

Helpline: 0303 123 1113

We would appreciate the opportunity to address your concerns before you contact the ICO, so please contact us first.

11. Contact Us

For any data protection enquiries or to exercise your rights:

Email: [email protected]

Address: 47 Portland Street, Manchester, M1 3LF, United Kingdom

12. Updates to This Information

We may update this GDPR information from time to time. We will notify you of any significant changes through our website or by direct communication where appropriate.